We oversaw Soeat's social media management, developing a structured communications strategy aimed at increasing the brand's visibility in the food sector.

The editorial plan was designed to enhance the restaurant's identity through dynamic and engaging content, with a focus on reels, food experiences, and product storytelling. We focused on visual quality and tone of voice to make the communication recognizable and consistent.

The strategy was supported by advertising campaigns on Meta, aimed at reaching a targeted local audience and generating qualified traffic. At the same time, we partnered with content creators specializing in the food sector, creating an effective synergy between organic content, sponsorships, and influencer marketing.

The result was increased local visibility, increased engagement, and a gradual increase in customers.