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INFLUENCER MARKETINGInfluencer marketing campaigns

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On the occasion of the premiere of the film Heretic, we involved 10 creators and influencers in a mysterious and thematic activation: each was invited to answer questions related to superstition, lucky rituals, card reading, and horoscopes. A format between the mystical and the irreverent, designed to evoke the themes of the film—destiny, faith, control—and to engage the audience with personal, unpredictable content in perfect “omen” style.

Set in an America suspended between faith and fanaticism, Heretic tells the story of two young missionaries trapped in the house of an enigmatic and disturbing man. The film, directed by Scott Beck and Bryan Woods (already known for A Quiet Place), blends psychological tension and religious horror, with a dark and symbolic aesthetic. The claustrophobic atmosphere keeps the viewer in constant suspense, between twists and reflections on free will.