PARAMOUNT PICTURESKARATE KID 40° ANNIVERSARIO
INFLUENCER MARKETINGInfluencer marketing campaigns

LUIGI BUSÁ
Luigi Busà is an Olympic karate champion. Nicknamed “The Gorilla of Avola,” he won gold at the Tokyo 2020 Olympics, becoming the first Italian to triumph in Olympic karate. A multiple time world and European champion, he is also known for his social commitment against bullying and violence, and for sharing his story in the book La forza e il controllo (The Strength and the Control).
To celebrate the 40th anniversary of the iconic Karate Kid, Luigi Busà Olympic gold medalist and legend of Italian karate created a special piece of content that blends nostalgia, technique, and passion. Through spectacular strikes, adrenaline filled sequences, and iconic lines from the saga, Busà pays tribute to the film that inspired generations of athletes and viewers. A powerful, authentic, and energetic tribute, marked by the discipline and balance that made Karate Kid a timeless cult classic.

