PARAMOUNT PICTURESIL MAGICO MONDO DI HAROLD
INFLUENCER MARKETINGCampagne di influencer marketing

MICOL OLIVIERI
On the occasion of the release of the film Harold and the Purple Crayon, Micol Olivieri created an emotional and creative piece focused on the imagination of children. In the video, Micol invites her children to freely draw whatever their imagination suggests, inspired by the creative power of Harold’s story. Once the drawings are completed, she surprises them with a special gesture: turning their artwork into real custom t-shirts. A sweet and engaging piece of content that celebrates the power of imagination, the parent-child bond, and the magic that happens when fantasy becomes reality – just like in the film..





