PARAMOUNT PICTURESMISSION IMPOSSIBLE - DEAD RECKONING
INFLUENCER MARKETINGInfluencer marketing campaigns
For the film launch, we carried out a guerrilla marketing activity by delivering a special edition branded briefcase to 4 talents. The briefcase, inspired by the film’s aesthetic and secret codes, became the centerpiece of immersive and viral content.
SHOWTIME GP
Showtime GP is an Italian influencer and Calisthenics athlete. On his YouTube channel, where he shares his workout routines and challenges, Showtime GP has been active since August 2009 and has accumulated nearly 600,000 subscribers, with over 240 videos that have garnered millions of views.
MATTIA FARAONI
Mattia Faraoni, in addition to being a prominent athlete in the combat sports world, has built a significant presence as an influencer. Besides showcasing aspects of his training and competitions, Mattia is active in promoting products and services related to sports, leveraging his authority in the field.
SIM1WORKOUT
Sim1workout is a fitness enthusiast YouTuber who shares workout programs and tips for an active lifestyle. Through his energetic and motivational videos, he guides his followers towards achieving their fitness goals.
JEY LILLO
Jey Lillo is an Italian TikToker and magician who mesmerizes his audience with surprising magic tricks. Combining his talent for magic with a humorous touch, he creates videos that not only entertain but often leave viewers wondering, "How did he do that?"