PARAMOUNT PICTURESTHE WARRIOR
INFLUENCER MARKETINGInfluencer marketing campaigns
ANDREA PRESTI
Andrea Presti celebrated Zac Efron's physical transformation, recounting its intensity from the point of view of a professional bodybuilder. A powerful activation that combines sport, storytelling, and cinema.
MATTIA FARAONI
Mattia Faraoni created an intimate, authentic piece of content strongly tied to his personal story. In the video, Mattia talks about how, as a child, he was fascinated by the world of wrestling, watching his heroes in the ring every week and dreaming of one day being part of it. Today, although he has taken a different path as a K1 champion and professional athlete, he was finally able to live that dream by telling the surprising similarities between his family and that of the Von Erichs, the real life protagonists of the film portrayed by Zac Efron and Jeremy Allen White.
CRISTIAN RECALCATI
Christian Recalcati was one of the most iconic wrestling commentators in Italy, known above all for his voice on WWE SmackDown! In addition to TV, he was the editor of the official WWE magazines in Italy and the voice of other programs related to wrestling and motorsport, leaving an indelible mark on Italian sports entertainment.
Christian Recalcati, historic voice of Italian wrestling, commented on the trailer of The Warrior, turning it into a true epic match. With his emphatic and engaging style, he narrated every scene as if it were a pay per view clash, blending the tone of the ring with the adrenaline of cinema. An original and overwhelming piece of content, where cinema and entertainment come together.
