We created the e-commerce website for Flair Plus Ultra, an academy specializing in the training of professional barmen and bartenders. The project was born with the goal of making the browsing experience clear, engaging, and strongly conversion-oriented. The website features a modern design inspired by the world of bartending. Every section has been designed to highlight the academy’s training offer, with detailed course pages, testimonials, and certifications. We developed a structure that is easy to navigate on mobile, with particular attention to usability for a young and dynamic audience. The site has been integrated with an online booking and payment system for the courses, designed to simplify the registration process and improve request management for the academy’s staff.