PARAMOUNT PICTURESTHE MONKEY
INFLUENCER MARKETINGCampagne di influencer marketing

THE QUINETTOS
The Quinetto’s are a group of influencers known for their original and dynamic content that portrays everyday life with irony and creativity. On Instagram, they share sketches, trends, and group moments, engaging an ever growing community thanks to the energy, spontaneity, and strong bond that sets them apart.
To celebrate the release of The Monkey, based on the short story by Stephen King, the influencers TheQuinettos created an immersive and cinematic CGI video filled with references to the author’s horror universe. In the video, Alessia is about to enter the theater to watch the film, but the experience soon turns into a nightmare. The monkey's eyes on the poster seem to follow her, a red balloon leads her down the hallway (IT), a typewriter types a disturbing sentence on its own (The Shining), a bucket of popcorn fills with blood (Carrie), and an axe is stuck between the seats. The tension peaks in an empty theater, where Alessia, alone in the center, looks toward the screen: two red eyes light up.


